March 26, 2011; from the south of Brazil, Bruno Lima Rocha (bruno.estrategiaeanalise@gmail.com), political scientist (phd and msc), and journalist (bsc)
For the first time since John F. Kennedy, the USA has a charismatic leader to the point of being popular in other lands, becoming a reference for the electorates of different countries. And, because of his path and ethnic culture, Obama through that his image has an obvious penetration in the Brazilian public opinion.
The American diplomacy strategists operate with this certainty. They are manipulating that symbolic projection with coherence to their interests. There are two axioms in politics that may explain this modus operandi. One of them is to "divide to reign or to conquer", and the other is the "going deep to grass roots popularity of a politician's" image, accentuating an imaginary representation and not the real or factual projection.
In the action of dividing to reign, the Department of State focus is the…